Subject:
[Email Series on Series] Asking your subscribers to say “yes”
Here’s how you wrap up your email series with a nice bow.
Hey Tanya,
We’ve reached the end of our email series on writing email series, which answers the question, what do you do if you write a really long email?
If you haven’t read the rest of this series, I recommend you go back and find them in your inbox. They detail the rest of the process and this email will make a lot more sense once you’ve read them.
As I mentioned in Tuesday’s email, you should wrap up each email with some sort of call to action or CTA.
Doing so has two purposes:
1. It trains your subscribers to “act” or do something when they read your emails. 2. It gives you the opportunity to make a sale.
I’m gonna be blunt here. The point of having an email list is to be able to make money.
As much as we’d all love to be altruistic and give as much as possible, at some point, it comes down to our bottom lines.
You need to make a living. The people who are on your email list are interested in whatever it is you do to make a living. Somewhere in the process, these two interests must meet and result in a sale.
Will every single person on your list buy when you add a call to action?
No. Of course not. They’re not all at that stage of their buyer’s journey.
But, adding a call to action in your emails reminds them they have the opportunity to buy when they’re ready.
The point of putting some sort of call to action into each email is to get your subscribers used to seeing it there and, ideally, clicking on it.
For example, in this email series, I’ve been using the waitlist for my next Email Batching Bootcamp as my call to action. It doesn’t cost you anything to join the waitlist. It just tells me you’re interested, so I know to send you a special email inviting you to register before I send out the general announcement.
That is commonly known as a “soft” call to action. There’s no pressure, no deadline, and no penalty for not acting. It does give you the opportunity to get advanced notice and probably an early-bird discount if you register.
Other options include:
• A “soft sell” of a product or service you offer regularly. • A link to schedule a free consultation with you. • A link to a relevant blog post, podcast, or article. • The opportunity to register for an upcoming free webinar or workshop.
Obviously, your call to action should tie into your email series topic. In my case, this is an email series about writing emails. Thus, I’m using the Email Batching Bootcamp as my CTA.
As you wrap up your email, you introduce your call to action, so everything ties together and makes sense.
Then you write your usual email sign off and you’re done.
Do that in each email and you’re sure to get results.
To model this idea; I am completely serious about offering the Email Batching Bootcamp again early next year. I’d love to know whether you’re interested in joining me for this second round.
During our 3 days together, we’ll come up with topics for and write 12 emails. This gives you a bunch of emails that are ready to go, instead of struggling to write something every week.
Batching your emails not only puts you ahead of the game, but it also gives you the luxury of knowing you’ve got an email going to your subscribers regularly, whether you’ve kept up with your writing or not.
Plus, I’ll show you how to make writing emails easy, every single time.
Tanya Brody LLC - United States You are receiving this email because on Oct 30, 2019, you opted in to the mailing list Tanya Brody's Newsletter from Tanya Brody LLC.
