Hi Tanya,

(Said in a 1940s radio voice) “When we last saw our intrepid business owners, they’d written a really long email and were trying to figure out how to use it without rewriting the entire thing or just turning it into a blog post…”

If you’ll remember, last Tuesday I started this email series on writing email series. Thursday’s email was all about the intro and farewell transitions. If you haven’t read those yet, I recommend finding them in your inbox, because they’ll help you understand today’s installment. (And they’re good emails if I do say so myself.)

Now that you know how to make those transitions, like the one above, your next question is…

“How do I divide this really long email into shorter ones, so it still makes sense?”

Easy. Find the natural breakpoints.

“Thanks, Tanya.” (Insert eye roll here.) “What the heck does that mean?”

Let’s say you sat down at your computer and your fingers magically spewed forth 1500 to 2000 words about your chosen topic.

That’s a pretty standard length for a blog post. It’s typically way too long for an email.

Your really long email should have a large, overarching idea. That’s your email topic.

Within that large idea, you probably touch on several small ideas, using the large one to tie everything together.

Those smaller ideas are your dividing points for each shorter email in your series.

Once you’ve isolated those smaller ideas and shored them up so they can stand on their own. Then, you add the intro and farewell transitions, as per last Thursday’s email. Voila, you’ve got something almost ready to send.

I say almost because you’re missing a couple of pieces.

The first piece is your subject line.

You’ll notice in this email and last Thursday’s email, I used brackets with the series name in the subject line to remind you that this is a series. That reminder, along with a catchy phrase, should do the trick.

The second piece is your call to action or CTA.

As I’ve mentioned before, the point of your nurture emails is to train your subscribers to act when they open your emails. Any CTA, even a “soft” one asking them to take a small step, works.

I’ll show you how to do that in Thursday’s email.

If you want more ideas on writing nurture emails that keep your subscribers opening, reading, and clicking, please click on the button below to join the waitlist for the next Email Batching Bootcamp.

I’m thinking of running it again at the beginning of next year, so I’d love to know whether you’re interested.

Join the Email Batching Bootcamp Waitlist Now

Have a fantastic day and I’ll talk to you again on Thursday when you’ll find out more about how to write an effective CTA.

Cheers,
Tanya
tanyabrodycopywriter.com