Hey Tanya,

A common question I get from business owners is, “What do I do when I have too much to say in one email?”

As someone who tends to ramble on in emails, I feel your pain.

It’s easy to do, especially when you’re in a rush and don’t want to take the time to edit what you’ve written to be more concise. (I wouldn’t know anything about that…)

We’re all busy, doing the things we need to do to run our businesses. Writing emails is a necessary part of those things, but it doesn’t have to take up ALL your time.

So, what do you do when you write one of those ridiculously long-winded emails and don’t want to delete anything you wrote?

Simple. Make it into an email series.

You’re doing yourself two favors here:

1. You’re saving yourself time by not doing a thorough edit to reduce your word count. (Please always, always do a spell check and read through to make sure your email makes sense and doesn’t contain errors.)
   
   
2. By breaking up one long email into a few shorter ones, you’re getting more emails written in advance.

This happened to one of my participants in this summer’s Email Batching Bootcamp. She had several great ideas she was trying to cram into one email, and it was getting really long. I recommended that she break it up into several emails and send them as a series.

She let out a huge sigh of relief because she wanted to get all this info to her subscribers, but it was quickly becoming overwhelming for her. It would have been overwhelming for her readers too.

I wrote email series a lot when I was writing emails every weekday.

If I had a large topic I could break up into sections, I would do a section each day that week. I could go back and repurpose it later by fleshing it out a bit and publishing it as a blog post. Sometimes I didn’t need to do much more than take out the intro and farewell in each email.

If you’re staring at an email that is more than 600 words long, I recommend that you keep going and write until you’re finished with whatever it is you need to say. Go ahead, let it all out! You’ll find it quite freeing.

Then, go through the email and find natural breakpoints where you can insert a short intro and farewell paragraph. Think of these as transitions from one email to the next.

I’ll explain how to do that in Thursday’s email. (See what I did there?)

If you want more ideas on writing emails, please click on the button below to join the waitlist for the next Email Batching Bootcamp.

I’m thinking of running it again at the beginning of next year, so I’d love to know you’re interested in joining me.

Join the Email Batching Bootcamp Waitlist Now

Meanwhile, have a lovely day and stay tuned for Thursday’s email, because I expect this will become a series on writing a series. (How very meta.)

Cheers,
Tanya
tanyabrodycopywriter.com