The Email Writing Accountability Group
Get the inspiration, professional support, and feedback you need to write your weekly nurture emails...
Quickly, easily, and without staring at a blank screen for hours, so it's done, loaded and in your subscribers' inboxes.
You Know You Need to Stay In Touch With the People On Your Email List But It's So Hard to Figure Out What to Say!
Finding the time to write your weekly nurture email is like washing the dishes... You know it needs to be done but there are always other tasks that take priority.
You want to nurture your list with valuable content and train them to click on your links like you know you should, but finding the time is nigh on impossible when you consider that you already wear so many different hats in your business.
The whole idea of writing an email every week feels gargantuan when you think about it. You don't know how to make your emails feel relevant to your subscribers, so they feel heard, understood, and that you actually care. You struggle to come up with topics that are interesting and valuable. And you dread sitting in front of a blank screen, hoping you'll eventually crank something out, but having no idea if it will be worth sending.
--Bottom Line --
You genuinely want to email your subscribers every week but the time and effort it takes to sit down and do it makes you actively avoid it at all costs
When You Join the Email Writing Accountability Group You'll Get
- Dedicated time each week to write your email, so you know it will get done and sent to your subscribers.
- Immediate feedback and guidance from a professional copywriter, as well as other members of the group, so you know whether your subscribers will respond positively to what you've written.
- A fast and easy method to write your email perfectly, every time you sit down to write.
- Step-by-step guidance on how to write your emails, so they'll get opened, read, and acted on.
- A supportive community of business owners who understand exactly what you're going through and will help you get this done every week.
- Your email done in 30 minutes or less, with an additional 20 minutes to edit, so it's polished and ready to delight your subscribers and persuade them to buy.
Sound too good to be true?
It's not. In fact, it's completely doable. Hang tight, I'll show you how.
Not Emailing Your Subscribers Can Be Disastrous... And Expensive
"Who Are You and Why Are You In My Inbox?"
If you don't nurture your subscribers by sending regular emails, when you try to sell them something, they'll wonder why you're cluttering up their inboxes.
You have to remind people why they opted into your email list in the first place. Nurture emails keep you and your product or service top of mind, so when someone is ready to buy your product or service, they choose you.
Otherwise, your subscribers will get tired of that stranger in their inbox and click on the unsubscribe button. Worst case scenario, they'll click on the "spam" button, which reports you to their ISP as someone they never want to hear from again.
The ISPs Send Your Emails to the Spam Folder
If you don't send regular nurture emails to your subscribers, the internet service providers (ISPs) like Gmail, Hotmail, Apple Mail, Outlook, etc. don't recognize you as someone their customer (your subscriber) wants to hear from. Which results in your emails going into the Spam folder.
The more often this happens, the worse your "sender reputation" gets. Which ultimately results in your email address or domain name being blacklisted.
This can be devastating to your business, as it means you can't send email to anyone, even to people who do open your emails and want to hear from you. Everything from your domain becomes junk mail.
Which Is Precisely Why You Should Send Regular Nurture Emails to Your Subscribers.
When your subscribers hear from you regularly, you can build a relationship with them. They'll learn to know, like and drust you. More importantly, they'll remember who you are and why they signed up for your email list in the first place.
That way, when they're ready to buy, they open your email, click through to your offer and say YES!
Here's How the Email Writing Accountability Group Works...
Choose one of two sessions each week
Mondays from 10:00 - 11:30 am PT
Thursdays from 2:00 - 3:30 pm PT
Write Your Email in 30 Minutes
We set a timer and start writing! Use one of the 7 Nurture Email Types as a framework, combined with one of the Weekly Writing Prompts as a starting point to write an engaging email.
Get Feedback From the Group
Share what you wrote with the other group members and get their first impressions, so you know how your subscribers are likely to react. Use this feedback to tweak what you've written.
Edit Your Email in 20 Minutes
Refine everything you just wrote, using the feedback you received, so you deliver valuable information to your subscribers while letting them get to know, like, and trust you.
Then You Can Get Back to Doing What You Love... Running Your Business and Spending Time with Family and Friends!
When You Join the Email Writing Accountability Group You'll Also Receive
- A List of "Celebrations" and holidays for the month, along with accompanying subject lines and writing prompts (Value $400 each month)
- Immediate feedback and critique from a professional copywriter and email marketer on what you write during the session (Value $1000 each month)
- Email writing templates and outlines (Value $297)
- The 7 Nurture Email Types Swipe File (Value $59)
- The So What Method of Finding Immediate and Deeper Benefits (Value $97)
- The Write Your Email Cheat Sheet (Value $49)
- Bonus #1 - Copywriting Tricks of the Trade (Value $49)
- Bonus #2 - Access to The 30-Minute Email Workshop (Value $761)
- Bonus #3 - Monthly Ask Me Anything Call (Value $200 each month)
Total Value $2912
All for Just $75 a Month
JOIN THE EMAIL WRITING ACCOUNTABILITY GROUP NOW
It's About Accountability
Conceptually, you know you should be writing to your subscribers every week. You've heard it from dozens of marketing gurus, including me.
And then life gets in the way. Other issues take priority and you never sit down to write that email.
When you join the Email Writing Accountability Group, you put dedicated time on your calendar to get that email written in 30 minutes or less, edited, polished, into your ESP and into your subscribers' inboxes!
Plus, you're doing it with a group of people who are in the exact same situation and will offer mental and moral support to help you get it done every week.
It's About Having a Place to Start
There's nothing worse than sitting at your computer, staring at the white screen of death, thinking to yourself, "I don't know what to say."
The Weekly Writing Prompt sheet gives you facts about fun celebrations and holidays for every day of the week, as well as a subject line and writing prompt you can use to start your email and tie your product or service into whatever you're talking about.
There are additional generic subject lines and writing prompts that will fit any business and any topic, so you've always got something to stimulate your creative flow.
It's About Confidence In What You Send
You may like whatever you wrote and feel okay about sending it to your subscribers, but you know it could be better.
When you share it with others who understand what you're doing and why, you get a good initial impression of what how your subscribers will react. You also get feedback on simple changes you can make to put that extra shine on it before you send it out.
Plus, you get the added benefit of having a professional copywriter and email marketer give your email her stamp of approval before you send it out, so you know it's as effective as you can possibly make it.
It's About a Community of Like-Minded People
We're all small business owners. We get what you're going through. We love brainstorming ideas for everything from subject lines, to that next perfect sentence, to new products and services you can offer.
As a group, we've supported each other through our tragedies, celebrated our triumphs and helped each other grow our businesses. We know what it feels like to operate in a vacuum while you're running your business. We're here as a sounding board and a support system.
And the most important goal...
Every week, you walk away from our 1.5 hour session with a completely written and edited nurture email, ready to load into your ESP or CRM, so you can click the “Send” button...
So you keep nurturing your subscribers and they become happy, paying customers!
"But What If I'm No Good at Writing or Marketing? What If I Can't Write an Email in 30 Minutes?"
Don't worry, I've got you covered there with these 3 amazing bonuses...
Bonus #1: Copywriting Tricks of the Trade
Use these simple, yet fundamental copywriting tricks and techniques to improve your emails, as well as any other piece of marketing copy you write. They'll help you make your copy stronger and more compelling while making it easier for you to figure out what to say.
Bonus #2: The 30-Minute Email Workshop
Not sure you can write an email in 30 minutes? The 30-Minute Email Workshop will walk you step-by-step through a process that introduces the 7 Nurture Email Types and makes writing nurture emails easy and fun! We use this process in every Email Writing Accountability Group session, so you'll be a pro in no time.
Bonus #3: Monthly Ask Me Anything Sessions
Confused about why you should send your emails on a Tuesday instead of a Monday? Wondering how to set up automations that will guide your subscribers toward a purchase? Need to understand the basic structure of a landing page? Want someone to unravel the mysteries of marketing? That's what our Monthly Ask Me Anything Sessions are for. You can ask any questions you've got about marketing and get straightforward, easy to apply answers from me, a full-time, professional copywriter and marketer. Many group members walk away from these sessions with new ideas to implement in their businesses and have them ready to go by the next writing session.
“The copy review is the best part. It is the single most valuable part of the group and it’s the reason I joined. I'm one of these people who, if I sit in a vacuum with my little email writing program, I will probably eventually crank something out, but it won't be a fraction of the brilliance as it is if I'm interacting with someone else. ”
ZofiaRennea Morales
Transformation Space
“I learn best in group settings like this and Tanya is quick on her feet with suggestions and (much appreciated) advice. I also love the back and forth sharing and how Tanya adds tips along the way.”
Marion Owen
The Gardener's Coach
“I knew I should write to people every week, but that was just a concept. Now, it’s an actuality. And it feels so good to finally have done what I've been meaning to do. Plus, getting the feedback has been the other important thing. I like what I write but getting other people's eyes on it puts a good shine on the finished product. People in this group are really talented and have great ideas to share.”
Adriana Dakin
ImaginePod
Hi, I'm Tanya
I'm a professional copywriter and email marketing consultant. I work with many small business owners to monetize their email lists. The first question I always ask is "Do you email your subscribers regularly?"
The response I get is usually a guilty look and "no, but I need to..."
I understand, as a small business owner myself, how hard it can be to write to your subscribers every week.
It's not just finding the time to write. It's also figuring out what to say and knowing whether what you've written is any good.
That's why I started the Email Writing Accountability Group.
It gives small business owners, like you and me, a place to learn from each other, to write our weekly emails, and to get feedback from each other, so we know our subscribers are getting the best information and most value from what we send.
If you want this kind of support, encouragement and help with your weekly nurture emails, the Email Writing Accountability Group is the place for you.
I haven’t emailed my list in forever – will this group help me?
Oh my goodness, YES!
That is the point of this group, to get you writing to your list on a regular basis.
I know exactly how hard it can be to find the time to write an email or to figure out what to say. I know the pain of staring at the “white screen of death,” knowing I have to send something but not knowing where to start.
The Email Writing Accountability Group is designed to help you break through all of that and build a genuine relationship with your subscribers. That way, when you are ready to sell your product or service, they’re excited to buy from you and not your competitors.
I don't have anything to sell yet. Should I email my subscribers anyway?
Absolutely! You want to start your relationship with your subscribers on the right foot by letting them know who you are, what you do, and what you stand for. That way you can grow your know, like, and trust factor in advance of having something to sell.
And by sending nurture emails regularly, you can train your subscribers to open your emails and click on your links, even if you're sending them to blog posts, podcasts, articles, or something similar. Once you've got something to sell, they'll want to click through and find out what you've been up to, and they'll be primed to buy.
Why do you spend an hour and a half to “write an email in 30 minutes?”
Fair question.
We spend the first 30 minutes writing our emails. Everyone chooses their topic and starts writing. The idea is to get something on the page, regardless of how good or bad you may think it is.
We spend the next 30 minutes reviewing each other’s emails. The initial feedback you get from the other group members will help you polish what you’ve written and make it clearer and more persuasive.
It may change everything you’ve written, or it may take you in an entirely new direction. Group members who find they can’t get a lot written in half an hour get enough feedback from everyone that they’re able to write a great email in the remaining editing time.
We spend the final 20 minutes editing what we’ve written and doing any final reviews members may ask for. That way, you’ve got an email ready to load into your ESP to send to your subscribers as soon as you press the button.
So yeah, you do write your email in 30 minutes. And you’re ready to send it in an hour and a half total.
When are the sessions again and does it matter which one I attend?
Our weekly sessions are:
- Mondays from 10:00 -11:30 am PT
- Thursdays from 2:00 – 3:30 pm PT
Our Monthly Ask Me Anything sessions are on the third Thursday of every month, right after the weekly writing session, from 3:30 – 4:30 pm PT.
You can attend whichever session works best for you. You’re welcome to switch back and forth, if your schedule changes from week to week.
What do I get with the Email Writing Accountability Group Again?
You get:
- A List of Weekly "Celebrations" and holidays, along with accompanying subject lines and writing prompts, so you always have something to write about. (Value $400 each month)
-
Immediate feedback and critique from a professional copywriter and email marketer on what you write during the session, so you know you're sending the most effective email possible. (Value $1000 each month)
- Email writing templates and outlines so you have an easy-to-follow structure. (Value $297)
- The 7 Nurture Email Types Swipe File, to give you even more ideas and examples of emails in each Nurture Email Type. (Value $59)
- The So What Method of Finding Immediate and Deeper Benefits, to make your emails even more persuasive. (Value $97)
- The Write Your Email Cheat Sheet, which gives you a quick reference for each section of your email and what should go into it. (Value $49)
- Bonus #1 - Copywriting Tricks of the Trade: Use these simple, yet fundamental copywriting tricks and techniques to improve your emails, as well as any other piece of marketing copy you write. They'll help you make your copy stronger and more compelling while making it easier for you to figure out what to say. (Value $49)
- Bonus #2 - The 30-Minute Email Workshop: Not sure you can write an email in 30 minutes? The 30-Minute Email Workshop will walk you step-by-step through a process that introduces the 7 Nurture Email Types and makes writing nurture emails easy and fun! We use this process in every Email Writing Accountability Group session, so you'll be a pro in no time. (Value $761)
- Bonus #3 - Monthly Ask Me Anything Call: Want someone to unravel the mysteries of marketing? That's what our Monthly Ask Me Anything Sessions are for. You can ask any questions you've got about marketing and get straightforward, easy to apply answers from me, a full-time, professional copywriter and marketer. (Value $200 each month)
That's $2912 worth of value for just $75 a month.
What if I want to attend both weekly sessions or if I want to pay for a year’s worth of sessions?
There is a membership option to attend both sessions for $125 a month.
There are also membership options to pay annually. It’s $750 a year for 1 session a week or $1250 a year for both weekly sessions, which saves you the cost of 2 months’ membership per year.
What if I decide the Email Writing Accountability Workshop isn’t for me?
You can cancel at any time. No hard feelings. You can attend the remainder of the sessions you have paid for, if you wish.
If you choose the annual payment option, you are required to pay for 2 months of sessions. The remainder of your payment will be refunded.
When You Join the Email Writing Accountability Group You'll Get:
- A List of Weekly "Celebrations" and holidays, along with accompanying subject lines and writing prompts (Value $400 each month)
- Immediate feedback and critique from a professional copywriter and email marketer on what you write during the session (Value $1000 each month)
- Email writing templates and outlines (Value $297)
- The 7 Nurture Email Types Swipe File (Value $59)
- The So What Method of Finding Immediate and Deeper Benefits (Value $97)
- The Write Your Email Cheat Sheet (Value $49)
- Bonus #1 - Copywriting Tricks of the Trade (Value $49)
- Bonus #2 - Access to The 30-Minute Email Workshop (Value $761)
- Bonus #3 - Monthly Ask Me Anything Call (Value $200 each month)
Total Value $2912
All for Just $75 a Month
